Customer Relation secret

Please enable JavaScript to access this page. Customer relations have always been at the heart of successful businesses. Before the advent of the internet, we made almost all of our purchases in person. Our relationships with business owners and their employees inspired our buying decisions. Emotional connections, subtle preferences, and loyalties drove how and when we spent our money. At my favorite college haunt,  Summit Coffee , for example, I chatted with the barista almost every day for four years. It was one of the best customer service relationships of my life. Even nine years after I’ve graduated, every time I go back to my alma mater in North Carolina, I beeline to Summit. It may seem that the days of these human moments — and long-lasting customer relationships — are a thing of the past. That couldn’t be further from the truth. Thriving brands make and sustain emotional connections with customers during every interaction, whether online or...